W+K: Make it Right

Uma empresa de telefonia que utiliza a incompetência de sua própria indústria para fazer propaganda. Assim é a campanha “Make it Right” (“faça direito”) da inglesa “Three”, com criação da Wieden+Kennedy, USA e produção da Somesuch junto com a The Jim Henson Company.

E com a maior ficha técnica do mundo, com crédito até ao “Smoke Artist” responsável pela fumaça do filme. Tá certo ué. Fumaça é importante, afinal já tem muita gente responsável pela espuma por aí.

Update: acabei de aprender pelos comentários (tks!) que “smoke artist” não é o cara que faz fumaça mas sim é um compositor/editor que usa autodesk smoke hahahaha (é um mundo muito moderno, eu só me ferro), desculpe pela orelhada.

Advertising Agency: Wieden+Kennedy, USA
Creative Directors: Larry Seftel, David Day
Copywriter: Bertie Scrase
Art Director: Christen Brestrup
Executive Creative Directors: Tony Davidson, Iain Tait
Agency Executive Producer: Danielle Stewart
Group Account Director: Paulo Salomao
Account Director: Sophy Woltman
Account Manager: Alex Blacklock
Head of Planning: Beth Bentley
Planning Director: Martin Beverley
Planner: Nick Exford
TV Producer: James Guy
Creative Producer: Monika Andexlinger
Interactive Producer: Joseph Haigh
Production Company: Somesuch
Director: Daniel Wolfe
Executive Producer: Tim Nash
Producer: Dougal Meese
Director of Photography: Tom Townend
Editorial Company: Trim
Editor: Tom Lindsay
Post Producer: Chris Aliano
Post Executive Producers: Mike Skrgatic, James Allen
VFX Company: Time Based Arts
VFX Supervisor: Luke Todd
Flame Artists: Stephen Grasso, Sheldon Gardner, David Birkhill
2D: Leandro Vasquez, Andre Dias, Ralph Briscoe
Sound Company: Factory
Sound Designers: Anthony Moore, Jon Clarke
Song: East 17 ‘It’s Alright’
Producer: Raluca Anastasiu
Smoke artist: Mike Aveling
Colourist: Simon Bourne / Framestore
Mix Company: Factory
Digital Content director: Alex Hulsey
Production Designer: Andrew Clark
Puppet Creators: The Jim Henson Company
Lead Puppeteer: Andy Heath
Puppeteers: Brian Herring, David Chapman
Puppet wrangler: Janet Knechtel
Production Company: Bannermen
Digital Producer: Joseph Haigh
Account Manager: Alexandra von Puttkamer
Copywriter: Katie Harrison
Creative Community Manager: Andrew Bevan
Digital strategist: Harriet Lowson
Creative producer: Stacey Bannister

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Wagner Brenner
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