O que você precisa saber
| RESUMO |
|---|
| Cães regem orquestra em campanha da Pedigree, transformando movimentos de caudas em música. |
O que vale destacar
| DESTAQUES |
|---|
| 1. Caudas de cães foram usadas como regentes em experimento ao vivo com a Orquestra da Rádio Polonesa. |
| 2. Músicos foram conduzidos pela energia dos movimentos das caudas dos cães. |
| 3. Pedigree lançou álbum no Spotify com 10 faixas inspiradas nos estímulos dados aos cães. |
| 4. Campanha criada pela BBDO de Nova York e conta com a participação de profissionais brasileiros. |
Créditos
| CRÉDITOS |
|---|
| Anunciante: Pedigree |
| Agência de Publicidade: BBDO Nova York |
| Chairman/Chief Creative Officer: Luiz Sanches |
| Executive Creative Director: Marcelo Nogueira |
| Creative Director: Breno Balbino |
| Associate Creative Director: Luz Arroyo |
Ficha Técnica Completa
AGENCY/BBDO:
David Lubars : Chairman/ Chief Creative Officer
Luiz Sanches : Chairman/Chief Creative Officer
Matt Macdonald : Chief Creative Officer
Peter Kain : Executive Creative Director
Marcelo Nogueira : Executive Creative Director
Breno Balbino : Creative Director
Luz Arroyo : Associate Creative Director
Mark Lester : Project Director
Alex Gianni : EVP Director of Production
Becky Burkhard : Group Executive Producer
Esther Lee : Producer
Kathleen Bannon : Business Affairs Manager
Julia Millison : Senior Music Producer
Joshua Steinman : EVP, Senior Director
Caitlyn Norling : SVP, Account Director
Divya Joseph : Account Manager
Vanessa Romann : EVP Strategic Planning
Nicole Parker : Strategy Director
Thomas Freeman : Senior Planner
Enda Conway : SVP Group Director, Connections Planning
Derek Zimmerman : VP Marketing Director, Marketing Science
Christina Albert : Global Deployment Supervisor
Diana Lichtenstein : Global Deployment Executive
Mars PetCare:
Jean-Paul Jansen : Chief Marketing Officer North America, Mars
Elizabeth Barrett : North America Marketing VP, Pedigree
Lindsay Smith : Brand Manager, Pedigree
Ryan Cummings : Assistant Brand Manager, Pedigree C&T
Editorial: FCNY
BettyJo Moore : Editor
Kaylin Smida : Assistant Editor
Wade Weliever : Senior Producer
Penny Ensley : Head of Production
Sarah Roebuck : Executive Producer
Justin Brukman : US Managing Director
Mix/Sound Design:
Machine
Color:
Alex Jimenez : Color Collective, colorist
B-Reel Films:
Aaron Tao : Director
Winston Tao : Director
Michael McQuhae : Managing Director/Executive Producer
Tim Kerrison : Line Producer
The Film Place:
Grazyna Bastek : Service Producer
Tomek Krzywicki : Production Manager
Michal Piss : 1st AD
Monika Sajko : Production Designer
Music:
Supreme Music
MCA:
Nacho Londono : Production Consultant
Carolyn Humbertson-Frank : Content Strategy Manager
POR 
ENG