O Grand Prix do Outdoor Lions foi conquistado pela Ogilvy Paris, com campanha de três peças para IBM. Elas falam de soluções inteligentes para cidades inteligentes. Confiram abaixo as três peças que compõem a campanha:
“Bench”
“Shelter”
“Ramp”
O Brasil conquistou 16 leões nesta categoria:
Ouro – Dog1, 2 e 3 – AlmapBBDO – Effem/Pedigree
Ouro – Immortal Fans – Ogilvy – Sport Clube Recife
Ouro – Meu sangue é rubro negro – Leo Burnett Tailor Made – Esporte Clube Vitória/Hemoba
Prata – Psycho, Titanic, King Kong- Y&R – LG
Prata – Office, Bedroom, Livingroom – Y&R – LG
Bronze – Comics Van Gogh, Renoir, Modigliani – DM9DDB – Masp
Bronze – Florence, Kela, Melinda, Jenise, Lani – Ogilvy – Dove (Unilever)
Bronze – Nurse, Agent, Crazy – AlmapBBDO – Aspirina
Bronze – Michael, Amy, Kiss – Y&R – LG Car Audio
Bronze – Wheel – AlmapBBDO – Volkswagen Gol
Bronze – Baptism, Graduation, 97th Birthday – Ogilvy – Band Sport
Bronze – Have you ever realy loved a woman; Waiting on the world to change; Make a move on me; I swear – Ogilvy – Billboard
Bronze – Einstein, Marilyn, Che – Ogilvy – Miami Ad School
Bronze – Toast-tray – AlmapBBDO – Bauducco
Bronze – Solarad Charger – DraftFCB – Nivea
Bronze – Ugly parents, beautiful kids 1, 2 e 3 – Publicis – Arno
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