A Wieden+Kennedy criou essa ação de natal para Heineken como parte da campanha “Open your mind”
Uma noite como outra qualquer no Karaokê quando de repente abrem-se as cortinas para revelar um estúdio de TV, pronto para transmitir sua imagem para a Times Square, o madison square garden lotado e todos os monitores de táxi de NY. Um botão gigante com duas opções : “YES OR NO”
Você continuaria cantando?
http://youtu.be/Bbj938krToQ
[zilla_toggle title=”Ficha Técnica” state=”closed”] Client: Heineken Project: Carol Karaoke Agency: Wieden + Kennedy, New York Executive Creative Directors: Ian Reichenthal and Scott Vitrone Creative Directors: Erik Norin & Eric Steele Copywriter: Will Binder Art Director: Jared White Producer: Orlee Tatarka Executive Producer: Nick Setounski Head of Content Production: Lora Schulson Account Team: Patrick Cahill, Samantha Wagner, Kristen Herrington Business Affairs: Lisa Quintela Production Company: M ss ng P eces Director: Josh Nussbaum Executive Producer/COO: Ari Kushner Executive Producer: Dave Saltzman Line Producer: Tory Lenosky Director of Photography: Adam Jandrup Editorial Company: Joint Editorial Editor: Kelly Brickner Post Producer: Michelle Carman Post Executive Producer: Michelle Carman Editorial Assistants: Jess Baclesse / Stephen Nelson / Kadie Migliarese VFX Company: Joint VFX Lead Flame: Yui Uchida Telecine Company: Company 3 Colorist: Tom Poole Mix Company: Plush NYC Mixer: Rob Fielack [/zilla_toggle]
[via]
POR 
ENG