As mães Deep Fake de Dove

Conselhos de beleza tóxicos nas redes sociais tornaram-se tão comuns que as garotas nem sabem que é tóxico. E se colocarmos o mesmo conselho que elas ouvem todos os dias na boca das pessoas em quem mais confiam? As mães delas.

Assista abaixo uma ação criada pela Ogilvy USA que usa a tecnologia do Deep Fake (que consegue controlar com perfeição o rosto e a fala de qualquer pessoa) usando as próprias mães como “influenciadoras”, dizendo barbaridades sobre padrões de beleza, dietas exageradas, etc.

Ficha Técnica

Advertising Agency: Ogilvy
Global Executive Creative Director, Unilever & Special Projects: Daniel Fisher
Global Creative Director, Dove Masterbrand: Francesco Grandi
Copywriter: Phil Gull
Art Director: Helen Giles
Design Lead, Integrated: Sian Hughes
Head of Production: James Brook-Partridge
Lead Senior Film Producer: Stephanie Warner
Assistant Producer: George Ward
Chief Strategy Officer: Ben Kay
Strategy Partner: Ila De Mello Kamath
Strategist: Yolanda Davis
Global Managing Director: Jo Bacon
Global Managing Partner: Sam Pierce
Global Business Director: Georgie Howard
Global Account Director: Carmen Vicente Soto
Project Manager: Katie Morrell, Zahra Mair
Production Company: Smuggler
Director: Henry-Alex Rubin
Managing Director: Fergus Brown
Executive Producer: Ray Leakey
Line Producer (Soft Citizen): Andrew Sullivan
Director of Photography: Gabriella Osio Vanden
Talent Liasion: Katie Uhlmann
Editing: TenThree
Editor: Ellie Johnson
2nd Editor: Iain Whitewright
Assistant Editor: Elyse Raphael
Composer: Hanan Townshend
Audio: 750mph
Sound Engineer: Michalis Anthis
Producer: Aishah Amodu
Post Production: Absolute
Executive Producer: Sally Heath
Senior Producer: Kirsty Ratcliffe
Assistant Producer: Maddie Godsill
Production Assistant: Shaun Wilding
Senior Colourist: Matt Turner
Colourist: Juliette Wileman
Creative Director: Jonas McQuiggin
Online: Joseph Wolfenden-Williams
2D Artist: Jasmine Cooper, Antonio Jimenez, James Russell, Av Bains, Simon Holden, Ben Robards, Chris Tobin
Deepfake Technology: Synthesia c/o Hogarth WW
Primary Production Senior Producer: Titus Scurt
Casting: Milo Casting
Casting Director: Stephen Milo C.D.C.
Casting Research Manager: Taijah Hinds-Rowe