Lady Gaga and Oreo have teamed up to launch special edition cookies this January. The golden cookies in shades of pink with green cream feature embossed designs on the cookies that are references to “Chromatica,” the album the singer released this spring.
“This collaboration is inspired by the world of Chromatica, where kindness rules all things,” Lady Gaga said in a statement. “I love these pink cookies with green cream and I hope they brighten your day as much as they brighten mine!”
Oreo will also be a sponsor of the artist's Born This Way Foundation. And a special turntable design pack will also appear on regular Oreos packaging starting in January.
Oreo agencies on the project include Martin Agency, MediaMonks as lead production partner, 360i on social and Weber Shandwick on PR.
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