A W+K de New York criou o “Cross Roads”, para anunciar a cobertura do College Football Playoff da ESPN. Com a assinatura “Every team has their own road” (cada time seu caminho a trilhar), o comercial explora a disputa através dos inúmeros e tradicionais mascotes.
CRÉDITOS
Advertising Agency: W+K, New York, USA
Executive Creative Directors: Karl Lieberman
Creative Directors: Brandon Henderson, Erwin Federizo
Copywriter: Will Binder
Art Director: Jed Heuer
Executive Producer: Temma Shoaf
Sr. Producer: Jessica Griffeth
Head of Integrated Production: Nick Setounski
Account Team: Mike Welch, Matt Angrisani
Project Manager: Kristin Daly
Business Affairs Manager: Tana Prosper
Head of Business Affairs: Sara Jagielski
Traffic: Sonia Bisono, Andy Hume
Production Company: MJZ
Director: Phil Joanou
Director of Photography: Chris Soos
Executive Producer: Kate Leahy
Producer: Paul Manix
Editorial Company: Final Cut
Editor: Michael Dart Wadsworth
Assistant Editor: Frank Barnes
Post Producer: Jen Sienkwicz
Post Executive Producer: Sarah Roebuck
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