Veja abaixo o filme criado pela Rethink para o CIDI – Instituto Canadense de Diversidade e Inclusão, para confrontar a política anti-LGBT da Rússia, que veio à tona antes do início das Olimpíadas de Inverno, em Sochi:
http://youtu.be/effb2JYiKXM
Media: TV
Category: Public interest
Agency: Rethink
Brand: The Canadian Institute of Diversity and Inclusion
Geo: Americas, Canada
Advertising Agency: Rethink, Canada
Creative Directors: Aaron Starkman, Chris Staples, Ian Grais, Dré Labre
Associate Creative Director: Mike Dubrick
Art Director: Joel Holtby
Copywriters: Mike Dubrick, Aaron Starkman
Broadcast Producer: Monika Ghobrial
Production Company: Topix
Director: Anthony Scott Burns
Director of photography: Anthony Scott Burns
Matte Painting: Andrew Nguyen
3D Generalist: Livio Passera
VFX Supervisor: Marco Polsinelli
VFX Graphics Designer: Peace Perkins
Editor: Anthony Scott Burns
Post Production House: Topix
Post Production Producer: Eugene Marchio
Recording Studio: Ta2 Sound and Music
Director of Music Licensing: Christine Leslie
Music Director: Steve Gadsden
The TV Commercial Ad titled Luge was done by Rethink, Canada advertising agency for product: The Canadian Institute of Diversity and Inclusion (brand: The Canadian Institute of Diversity and Inclusion) in Canada. It was released in the Feb 2014.