Campanha da TBWAChiatDay L.A. para o Quickbooks, software de gestão de negócios que ajuda microempresários a economizar terceirizados e apps que facilitam a administração da papelada.
Quem protagoniza – e salva a campanha, que é apenas normal – é Danny DeVito, que tem o poder de ser engraçado até quando fala de Notas Fiscais.
A campanha tem um comercial mais geral de introdução, depois um roll out com cases reais e por fim umas vinhetinhas de 15″, mais voltadas para produto mesmo.
Backing You: a Smarter Way
Small Business Owners: Backing Josie Gonzalez
Small Business Owners: Backing Jody Pardue
Small Business Owners: Backing Steve Gold
Danny DeVito Teaches Receipt Management
Danny DeVito Teaches Expense Sorting
Danny DeVito Teaches Payroll
Ficha Técnica
Agency: TBWAChiatDay L.A.
Client: Intuit Quickbooks
Campaign: “Quickbooks Backing You”
President: Erin Riley
Chief Creative Officer: Renato Fernandez
Executive Creative Director: Linda Knight
Creative Director: Kirsten Rutherford
Senior Copywriter: Claire Wyckoff
Senior Art Director: Heather Rosen
Copywriter: Mari McMurray
Art Director: Mack Gire
Copywriter: Sasha Verma
Art Director: JoEllen Smith
Design Director: Scott Hiers
Designer: Billie Heitzman
Designer: Aaron Nandor
Global Brand Leader: Cyril Bedat
Account Director: Matt Theisen
Management Supervisor: Jillian Rudman
Assistant Account Executive: Alix Johnson
Account Group Assistant: Daniel Bennett
Senior Project Manager: Josh Levine
Executive Producer: Kat Urban
Executive Print Producer: Hashi Clark
Print Producer: Whitney Knecht
Associate Producer: Joshua Levion
Director of Traffic Operations: Dessiah Maxwell
Senior Business Affairs Manager: Jennifer Anaya
Group Strategy Director: John Hickman
Strategy Director, Global: Anita Schillhorn
Strategy Director, Comms Planning: Emilie Arrive
Senior Strategist, Brand: Samira Shahabuddin
Content Strategist: Jamie Wynn
Junior Planner: Ariel Sayre
Data Strategist: Lea Johnson
Media Agency: Hearts & Science
Production Company: Dummy
Producer: Eric Liney
Director: Harold Einstein
Editorial Company: Arcade
Finishing: A52
Sound: Lime Studios
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ENG